Mores

Welcome to The Scene! We are thrilled to work with you and to connect your audience with the world’s leading brands who are eager to reach a diverse multicultural audience. 

In order to ensure the success of our partnership, we are providing you with this set of “Mores” that spell out best partnership guidelines. These may be updated from time to time and we will let you know of any updates.

Quick Links

Sales Cooperation
Partner Must-Haves
Partner Restrictions
Performance Penalties

Sales Cooperation

  • Conduct and promote a demographic survey of users of the Publisher Site via a mechanism provided by Mirror Digital, with a goal of generating at least 200 survey responses.
  • Participate in Mirror Digital audience/network development programs (e.g. link building, integrating Mirror Digital cross promotion modules, etc.) and grant Mirror Digital the right, at no cost to Mirror Digital, to utilize up to five percent (5%) of Publisher’s unsold Display Opportunities to promote the Publisher Site, other publishers in the Mirror Digital Network and other Mirror Digital advertising related products and services.
  • Subject to Publisher’s prior approval, participate in Custom Content opportunities for advertisers which are developed by Mirror Digital for the Publisher Site and/or other sites. In such cases, Mirror Digital will provide for Publisher’s review and acceptance a Custom Content participation agreement which outlines the Publisher’s deliverables, work schedule, payment terms, and deadlines.
  • Publisher will execute the traffic assignment letters in the form attached as Exhibit B-1 and other documents that Mirror Digital may reasonably request from time to time in order for Mirror Digital to receive credit for Publisher Site traffic in third party measurement services (e.g., Comscore Media Metrix, Nielsen Online, etc.).

Partner Prerequisites

New publisher partners must meet the following criteria:

  • Publishers must not have an existing network partner.  
  • Must be diverse-owned with multicultural reach.  
  • Must have established Facebook and Instagram profiles. 
  • Must have organic/direct (non-bot) page views onsite or 5K social media following.
  • Create Regular Content
    Partners must regularly (daily) publish original, engaging content.
    Articles should have a minimum 400- to 600-word count to increase engagement and allow for higher ad viewability.
  • Sites should aim for a minimum of 2 page views per visit and 1 minute of time spent per visit (verifiable via publisher’s Google Analytics and/or Similar Web).


Partner Restrictions

  • Publisher will not engage in any form of fraudulent traffic generating methods, including without limitation any measures that generate automated, fraudulent, or otherwise invalid impressions or clicks. Publisher will not engage in activity related to so-called “click-fraud” or “impression fraud” (the illicit manipulation of advertising revenue), whether in any automated or human way, by the use of a person, an automated script or a computer program (for example, online robots or “bots”) to click on Ads, or any other fraudulent means, to increase impressions, skew results or imitate a legitimate user of a web browser reloading or clicking on an ad for the purpose of generating an improper click or impression value and generating revenue.
  • Publisher Site shall not contain or promote content that is deemed prohibited content (e.g., violent content, sexual content, disaster content, illegal drugs/activities, obscenity, hate speech, content promoting or containing malware, or piracy of third-party material).
  • Publisher will not attempt to interfere with or disrupt the Service (including by modification of the Ad Tags or any Ads, or the re-syndication of any Ads) or attempt to gain access to any systems or networks that connect thereto.

Performance Penalties

If, in Mirror Digital’s reasonable business judgment, the publisher is in violation of any of the above requirements, it may suspend the Service until such time as the matter is resolved to Mirror Digital’s satisfaction.

In addition, Mirror Digital retains the right to not credit Publisher for any clicks or impressions that it reasonably determines or suspects are fraudulent.

Last Updated: August 7, 2024